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JASON S - PASTOR

Faith Funnels has been a tremendous blessing to our church. In the few weeks we have been actively utilizing this incredible program, we have gained over 50 brand-new contacts!

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Why use Marketing Funnels for your Business

Awareness 

You’ll never move past the first step toward improving your online presence unless you make a deliberate decision to approach things differently. Potential customers need to see your business in action before they can truly understand who you are, what drives your company, and how your products or services can make a meaningful impact on their lives. Showcase the unique aspects of your business that set you apart and tell your story in a compelling way. This is how you begin to build trust, capture attention, and create lasting connections with your audience.

Research

Once the curiosity is piqued, they will begin to seek more information. They may visit your website and check out your social media pages. They might even schedule a sales call/consult. 

Consideration

This is the moment when customers will start to seriously consider engaging with your business. We want to encourage them to take the next step by sharing a story that resonates with their personal experience—something that starts with where they are now and leads them to a transformative solution. Be clear about what sets your business apart. Highlight the unique products, services, or experiences you offer that will make people feel your business is the right fit for their needs and where they truly belong.

Decision  

At this stage, potential customers have likely narrowed their options down to just a few businesses. They may be deciding based on factors like location, online presence, or how the experiences they’ve had so far align with their needs and expectations. Ultimately, they’ll determine if your business is the right fit for them at this specific point in their journey.

Action

They engage with your brand, you have the chance to connect with them in person or through your services, and now you can continue nurturing the relationship by introducing them to the various opportunities you offer. A well-structured marketing funnel will also help you track whether customers are taking the next steps—whether that’s making a purchase, signing up for a service, or downloading a resource.

Effectiveness

Your new customer is ready to engage with your business. You have guided potential customers through a structured journey, from awareness to conversion. By targeting the right message at each stage of the customer’s decision-making process, you can build trust, address pain points, and nurture relationships. This approach not only improves customer engagement but also increases the likelihood of turning leads into loyal, long-term clients. With clear tracking and optimization, funnel marketing ensures that no opportunity is missed, driving higher conversion rates and maximizing ROI.